Understanding the customer experience of today's and tomorrow's farmers. Presentation of the results of the PRISM 2023 Barometric study

Jun 13, 2023 | 2:00 PM - 3:00 PM


The PRISM barometer was born from the common desire of Agriconomie and Réussir, in collaboration with BVA, to have a reference barometric study (1766 respondents) on the creation of typical profiles of farmers. One of the novel aspects of this approach is to base the elaboration of these profiles on behavioral aspects such as their vision of the evolution of their profession, the integration in their strategy of societal demand, environmental issues, or the use of digital technology. The objective is to understand the points of impact that allow farmers to make decisions in the management of their operations. During this workshop, the Prism 2023 team will propose to zoom in on the 5 typologies of farmers identified in the conclusion of this study and to present the focus planned throughout the year. Workshop animated in FRENCH

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