Jun 13, 2023
2:00 PM - 3:00 PM
Salle : Le Long Courrier
A key success gas pedal: the engagement platform
Guillaume Anselin (Flying Cars Collective, Cabinet de conseil au service des Entreprises Remarquables., Fondateur & CEO)
At Flying Cars, we say that a brand is a well expressed dream with well translated solutions. Staying with the brand is not enough. It is only the visible vehicle of a project. Usually, when you want to reinforce your project, communicate it better, and engage people better based on a vision or a solution, you create a "brand platform". We prefer to talk about an engagement platform: from the dream to the impact, from the story to the trajectory, from the vision to its concrete levers of progress, through the brand. What you'll learn: How do you strengthen your business project? What should you pay attention to? What is an engagement brand platform for?